| Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies Contributor(s): Thompson, Nadine A. (Author), Soper, Angela E. (Author) |
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ISBN: 1576754219 ISBN-13: 9781576754214 Publisher: Berrett-Koehler Publishers OUR PRICE: $15.26 Product Type: Paperback - Other Formats Published: April 2007 Annotation: Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. "Values Sell" will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission. |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Small Business - General |
| Dewey: 658.85 |
| Series: Social Venture Network |
| Physical Information: 0.51" H x 5.58" W x 8.44" (0.51 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sales and distribution are the lifeblood of any business. But how can a values-driven, socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative In this practical and inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine, Seventh Generation, Honest Tea, and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs, interests, and habits of your target customers. They show how to turn your stakeholders into enthusiastic partners by ensuring that all of your relationships--with your salespeople as well as other employees, your customers, and your suppliers--are beneficial and fulfilling on more than just an economic level. |
