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The Consumerist Manifesto: Advertising in Postmodern Times
Contributor(s): Davidson, Martin P. (Author)
ISBN: 0415046203     ISBN-13: 9780415046206
Publisher: Routledge
OUR PRICE:   $44.60  
Product Type: Paperback - Other Formats
Published: July 1992
Qty:
Annotation: Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Social Science | Media Studies
Dewey: 659.1
LCCN: 91033798
Series: Library of Religious Beliefs and Practices
Physical Information: 0.52" H x 5.51" W x 8.5" (0.65 lbs) 228 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives.
With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language.
Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.