The Consumerist Manifesto: Advertising in Postmodern Times Contributor(s): Davidson, Martin P. (Author) |
|
![]() |
ISBN: 0415046203 ISBN-13: 9780415046206 Publisher: Routledge OUR PRICE: $44.60 Product Type: Paperback - Other Formats Published: July 1992 Annotation: Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared. |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Social Science | Media Studies |
Dewey: 659.1 |
LCCN: 91033798 |
Series: Library of Religious Beliefs and Practices |
Physical Information: 0.52" H x 5.51" W x 8.5" (0.65 lbs) 228 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. |