| A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need Contributor(s): Visocky O'Grady, Jenn (Author), Visocky O'Grady, Ken (Author) |
|
 |
ISBN: 1631592629 ISBN-13: 9781631592621 Publisher: Rockport Publishers OUR PRICE: $25.19 Product Type: Paperback - Other Formats Published: July 2017 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Commercial & Corporate - Design | Reference - Design | Product |
| LCCN: 1093653 |
| Physical Information: 0.6" H x 6.6" W x 9.6" (1.28 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:
|