| Corporate Cultures 2000 Edition Revised Edition Contributor(s): Deal, Terrence E. (Author), Kennedy, Allan (Author) |
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ISBN: 0738203300 ISBN-13: 9780738203300 Publisher: Basic Books OUR PRICE: $19.79 Product Type: Paperback Published: May 2000 Annotation: In the early 1980s, Terry Deal and Allan Kennedy launched a new field of inquiry and practice with the publication of their landmark book, Corporate Cultures, in which they argued that distinct types of cultures evolve within companies, with a direct and measurable impact on strategy and performance. Despite the dramatic evolution of the business landscape over the last twenty years, the basic principles of the book remain as fresh and relevant as they did when it was first published: that organizations, by their very nature, are social enterprises, with tribal habits, well-defined cultural roles for individuals, and various strategies for determining inclusion, reinforcing identity, and adapting to change. In the new introduction, the authors reflect on the enduring lessons of their investigation into the life of organizations. |
| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Corporate & Business History - General - Business & Economics | Entrepreneurship |
| Dewey: 658.4 |
| Lexile Measure: 1140 |
| Series: New Edition (2nd & Subsequent) / REV E |
| Physical Information: 0.56" H x 6.09" W x 9.07" (0.77 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Business experts everywhere have been finding that corporations run not only on numbers, but on culture. In this revised and updated 2000 edition of Corporate Cultures, organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing-financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture-the inner values, rites, rituals, and heroes-that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done. |