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Title Author / Artist Prod Type ISBN/ISBN-13
or UPC		 Pub
Date		 Price
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for ProfitabilitRaju, JagmohanPaperback0134384997 /
9780134384993		03/2010$40.49
The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions (Foundations and Trends(r) in Marketing)Sethuraman, RajPaperback1601987129 /
9781601987129		09/2013$80.75
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