| Grow by Focusing on What Matters: Competitive Strategy in 3-Circles Contributor(s): Urbany, Joel E. (Author) |
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ISBN: 1606490923 ISBN-13: 9781606490921 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Strategic Planning |
| Dewey: 658.401 |
| Physical Information: 0.49" H x 6" W x 9" (0.70 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for fi rms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: 1. defi ne, build, and defend the unique value you create for customers; 2. correct, eliminate, or reveal value that is failing customers, which they're not aware of; 3. potentially neutralize the unique value created for customers by competitors; 4. explore and exploit new growth opportunities through deep understanding of customers' unmet needs. |
