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Complete MBA for Dummies
Contributor(s): Allen, Kathleen (Author), Economy, Peter (Author)
ISBN: 0470194294     ISBN-13: 9780470194294
Publisher: For Dummies
OUR PRICE:   $22.49  
Product Type: Paperback - Other Formats
Published: January 2008
Qty:
Annotation: Includes tips from the world' s best business schools

Packed with info on today' s hottest business trends

Boost your management skills and put yourself on the fast track to success A graduate MBA program will give you the business expertise you need for success. But what if you don' t have time for more school? That' s where this friendly guide comes in. Packed with state-of-the-art information on finance, marketing, entrepreneurship, e-commerce, and other B-school topics, it' s just what you need to turbocharge your career.

Discover how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Make the Internet work for you

The Dummies Way(TM) Explanations in plain English " Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

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Additional Information
BISAC Categories:
- Business & Economics | Management Science
- Business & Economics | Reference - General
- Business & Economics | Education
Dewey: 650.076
LCCN: 2007941221
Series: For Dummies
Physical Information: 0.9" H x 7.4" W x 9.1" (1.65 lbs) 432 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Your guide to understanding the basics of an MBA

Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

  • Know and respond to your customers' needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company's advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off