| The Branding of Polaroid Revised Edition Contributor(s): Giambarba, Paul (Author) |
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ISBN: 0871550016 ISBN-13: 9780871550019 Publisher: Capearts Publishing OUR PRICE: $37.95 Product Type: Paperback Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Design | Graphic Arts - Advertising |
| Dewey: 658.827 |
| LCCN: 2014912422 |
| Physical Information: 0.38" H x 8.5" W x 8.5" (0.60 lbs) 146 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity. |
