| The St. Bernard Principle.: Why Specialists are the Alpha Dogs in Business. Contributor(s): Welsh, Paul J. (Author) |
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ISBN: 1461087317 ISBN-13: 9781461087311 Publisher: Createspace Independent Publishing Platform OUR PRICE: $9.45 Product Type: Paperback Published: April 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Small Business - General |
| Physical Information: 0.27" H x 5.98" W x 9.02" (0.39 lbs) 112 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book will show you how to identify and promote a specialty. A specialist position will set you apart from your competition and help you grow your business in ways no generalist can. Whether you're a small to mid-sized business that's been around for years or an entrepreneur preparing to launch your business, the St. Bernard Principle is worth considering. It's an opportunity to position your business as a specialist and leave generalists back in the pack. |
