American Wheels, Chinese Roads Contributor(s): Dunne, Michael J. (Author) |
|
ISBN: 0470828617 ISBN-13: 9780470828618 Publisher: Wiley OUR PRICE: $26.96 Product Type: Hardcover - Other Formats Published: July 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Automobile Industry - Business & Economics | International - General - Business & Economics | Corporate & Business History - General |
Dewey: 338.476 |
LCCN: 2011410492 |
Physical Information: 1" H x 6.2" W x 9.1" (1.05 lbs) 227 pages |
Themes: - Cultural Region - Chinese |
Descriptions, Reviews, Etc. |
Publisher Description: How could one company--General Motors--meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains. No small part of GM's success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for--and competes in--the auto industry. GM's business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future? China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.
|