| Behind the Shutter Contributor(s): Cincotta, Sal (Author) |
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ISBN: 1608955656 ISBN-13: 9781608955657 Publisher: Amherst Media OUR PRICE: $53.96 Product Type: Paperback - Other Formats Published: September 2012 |
| Additional Information |
| BISAC Categories: - Photography | Business Aspects - Photography | Commercial - Photography | Techniques - Digital (see Also Computers - Digital Media - Photography) |
| Series: Enhanced Audio Book with Photographs |
| Physical Information: 0.4" H x 7.4" W x 9.8" (0.97 lbs) 160 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Written primarily for wedding photographers, this manual and DVD set starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Advances in technology, changes in client's communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success. The innovative format of the included enhanced audiobook is designed to present information in a way that maximizes the viewer's experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalize the information. |