| Design and Brand: The Influence of Product Form on the Formation of Brands 2002 Edition Contributor(s): Kreuzbauer, Robert (Author) |
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ISBN: 3824475944 ISBN-13: 9783824475940 Publisher: Deutscher Universitatsverlag OUR PRICE: $61.74 Product Type: Paperback Language: German Published: March 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Drama | Shakespeare - Business & Economics | Management Science |
| Dewey: 330 |
| Series: Marken- Und Produktmanagement |
| Physical Information: 0.52" H x 5.83" W x 8.27" (0.66 lbs) 228 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management. |
