| Archetypes in Branding: A Toolkit for Creatives and Strategists Contributor(s): Hartwell, Margaret (Author), Chen, Joshua C. (Author) |
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ISBN: 1440308187 ISBN-13: 9781440308185 Publisher: How Books OUR PRICE: $40.50 Product Type: Spiral - Other Formats Published: September 2012 |
| Additional Information |
| BISAC Categories: - Design | Graphic Arts - Branding & Logo Design |
| LCCN: 2012537549 |
| Physical Information: 1.5" H x 11.1" W x 10.6" (3.00 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity |