| From Science 2.0 to Pharma 3.0: Semantic Search and Social Media in the Pharmaceutical Industry and STM Publishing Contributor(s): Basset, Hervé (Author), Stuart, David (Author), Silber, Denise (Author) |
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ISBN: 1843347091 ISBN-13: 9781843347095 Publisher: Chandos Publishing OUR PRICE: $93.50 Product Type: Paperback - Other Formats Published: September 2012 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Medical | Pharmacology - Computers | Web - Social Media - Computers | Web - Search Engines |
| Dewey: 501 |
| Series: Chandos Publishing Social Media |
| Physical Information: 0.62" H x 6.14" W x 9.21" (0.91 lbs) 276 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing. |