| Encyclopedic Dictionary of Marketing Contributor(s): Lewis, Barbara R. (Editor), Littler, Dale (Editor) |
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ISBN: 0631214852 ISBN-13: 9780631214854 Publisher: Wiley-Blackwell OUR PRICE: $59.36 Product Type: Paperback - Other Formats Published: May 1999 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Reference - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.500 |
| LCCN: 96037289 |
| Physical Information: 0.66" H x 6.77" W x 9.66" (1.13 lbs) 284 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. |