| Yield Management Implementation: Findings and Implications Contributor(s): Marogna, Selene (Author) |
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ISBN: 3639493273 ISBN-13: 9783639493276 Publisher: AV Akademikerverlag OUR PRICE: $67.67 Product Type: Paperback Published: December 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Physical Information: 0.6" H x 6" W x 9" (0.86 lbs) 264 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Yield management and its two strategic levers, i.e. price and duration management, have been studied in several past researches. This book wants to provide an understanding of how yield management can be applied to a case study firm and, specifically, to the case of the Arena in Verona - the most famous monument of Verona, known all over the world - where lyric performances are portrayed in the open air. In particular, the work investigates how customers of the Arena perceive pricing methods, which policies the firm can apply, in terms of fairness and familiarity, and to what extent customers' characteristics (such as age or gender) influence their perceptions on pricing policies. The work is based on a quantitative research and results are presented with suggestions for application from a management persepective. |