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Dangerous Hoops: A Forensic Marketing Action Adventure
Contributor(s): Crumbley, D. Larry (Author), Campbell, Fred H. (Author), Karam, Thomas J. (Author)
ISBN: 0807139114     ISBN-13: 9780807139110
Publisher: LSU Press
OUR PRICE:   $21.80  
Product Type: Paperback - Other Formats
Published: August 2011
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Corporate & Business History - General
Dewey: 658.8
LCCN: 2011015405
Series: LSU Press Paperback Original
Physical Information: 0.8" H x 6" W x 8.9" (0.85 lbs) 248 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball.
Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.