| Marketing in the Cyber Era: Strategies and Emerging Trends Contributor(s): Ghorbani, Ali (Editor) |
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ISBN: 1466648643 ISBN-13: 9781466648647 Publisher: Business Science Reference OUR PRICE: $175.75 Product Type: Hardcover - Other Formats Published: December 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Industries - Retailing - Business & Economics | E-commerce - Internet Marketing |
| Dewey: 658.872 |
| LCCN: 2013032832 |
| Physical Information: 0.81" H x 8.5" W x 11" (2.46 lbs) 357 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organisations. |
