| Vizual'nye Kommunikatsii V Graficheskom Dizayne Contributor(s): Karpovskaya Elena (Author) |
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ISBN: 3659357979 ISBN-13: 9783659357978 Publisher: LAP Lambert Academic Publishing OUR PRICE: $50.27 Product Type: Paperback Language: Russian Published: March 2013 |
| Additional Information |
| BISAC Categories: - Architecture | Interior Design - General |
| Physical Information: 0.13" H x 6" W x 9" (0.21 lbs) 56 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: V nastoyashchey rabote rassmatrivaetsya graficheskie sredstva i psikhologicheskie osobennosti chelovecheskogo vospriyatiya, kotorye ispol'zuyut dizaynery dlya privlecheniya i uderzhaniya vnimaniya potentsial'nykh pokupateley v pechatnykh SMI, mediasrede i drugikh kanalakh kommunikatsii. Tsel' raboty - ob"edinit' v edinyy didakticheskiy material nauchnye dannye i prakticheskie znaniya ob illyustrirovannoy reklame. Dostizhenie etoy tseli bylo osushchestvleno posredstvom resheniya teoreticheskikh zadach, sredi kotorykh: vyyavit' rol' illyustratsii v pechatnoy reklame; izuchit' spetsifiku illyustrirovaniya reklamnogo obrashcheniya v pechati otnositel'no osobennostey vospriyatiya tselevoy auditorii, tseley i zadach reklamy; obobshchit' rekomendatsii po illyustrirovaniyu, soedinit' v nekiy svod pravil po tekhnike sozdaniya effektivnoy reklamy. |