Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives Contributor(s): Schuster, Camille P. (Editor), Harris, Phil (Editor) |
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ISBN: 1138977160 ISBN-13: 9781138977167 Publisher: Routledge OUR PRICE: $42.74 Product Type: Paperback - Other Formats Published: September 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.8 |
Physical Information: 104 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by:
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