| Analyzing the Cultural Diversity of Consumers in the Global Marketplace Contributor(s): Alcántara-Pilar, Juan Miguel (Editor), del Barrio-García, Salvador (Editor), Crespo-Almendros, Esmeralda (Editor) |
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ISBN: 1466682620 ISBN-13: 9781466682627 Publisher: Business Science Reference OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: April 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General - Business & Economics | Customer Relations |
| Dewey: 658.834 |
| LCCN: 2015003852 |
| Physical Information: 0.94" H x 8.5" W x 11" (2.82 lbs) 432 pages |