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Youtube Und Fernsehen: Konkurrenz Oder Erganzung?: 'Eine Mehrstufige, Vergleichende Analyse Aus Nutzersicht Unter Besonderer Berucksichtigung
Contributor(s): Rudolph, Dominik (Author)
ISBN: 3848719231     ISBN-13: 9783848719235
Publisher: Nomos Verlagsgesellschaft
OUR PRICE:   $71.25  
Product Type: Paperback
Language: German
Published: November 2014
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Social Science | Media Studies
Series: Reihe Rezeptionsforschung
Physical Information: 381 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Are Internet services like YouTube replacing established media such as television? To answer this question, the author develops an integrated approach based on existing theories of different disciplines, and empirically examines whether television and YouTube are in a complementary or a competitive relationship. The model introduced in this volume combines approaches from communication studies, diffusion research, economics and evolutionary biology. It is applied on YouTube and television in an empirical study which was conducted as an online survey with more than 2,000 participants. The survey provides important insights into YouTube and television consumption and into the motives for and costs of YouTube and television use, with particular focus on "digital natives".