| Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing Contributor(s): Punjabi, Manish (Author), Levesque, Ryan (Foreword by), Christianson, Justin (Author) |
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ISBN: 1517383188 ISBN-13: 9781517383183 Publisher: Createspace Independent Publishing Platform OUR PRICE: $12.34 Product Type: Paperback Published: September 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct |
| Physical Information: 0.33" H x 5.98" W x 9.02" (0.47 lbs) 154 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Get more out of your marketing and make more money Millions of new advertisers are coming online daily. Competition is fierce. Click costs are inching up every quarter. Customers' attention spans are getting shorter and shorter as they are inundated with more and more ads from more and more advertisers. As a result, digital ad costs are rising and their effectiveness is dropping. Companies who fail to adapt will face eroding profit margins, month after month, year after year. To combat this and stay ahead of your competition it's critically important you apply continuous optimization strategies. You need to find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. Conversion Fanatic is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. |