Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand Contributor(s): Taylor, J. Gary (Author), Scharlin, Patricia J. (Author) |
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ISBN: 030010233X ISBN-13: 9780300102338 Publisher: Yale University Press OUR PRICE: $71.28 Product Type: Hardcover - Other Formats Published: March 2004 Annotation: Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems. |
Additional Information |
BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Industries - Agribusiness - Business & Economics | Green Business |
Dewey: 338.887 |
LCCN: 2003061370 |
Series: Yale Agrarian Studies |
Physical Information: 0.98" H x 5.76" W x 8.34" (0.99 lbs) 304 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming an innovative pact with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. |