The Mood of Information: A Critique of Online Behavioural Advertising Contributor(s): McStay, Andrew (Author) |
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ISBN: 1441176144 ISBN-13: 9781441176141 Publisher: Continuum OUR PRICE: $188.10 Product Type: Hardcover - Other Formats Published: April 2011 |
Additional Information |
BISAC Categories: - Social Science | Media Studies - Business & Economics | Advertising & Promotion |
Dewey: 659.144 |
LCCN: 2010035950 |
Physical Information: 0.7" H x 6" W x 9" (1.00 lbs) 200 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within. |