| The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century Contributor(s): Levinson, Jay Conrad (Author) |
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ISBN: 0395924782 ISBN-13: 9780395924785 Publisher: Houghton Mifflin OUR PRICE: $15.19 Product Type: Paperback - Other Formats Published: October 1998 Annotation: The guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following "The Way of the Gurerrilla", enlightened entrepreneurs discover that a balanced life is the means to achieving lasting financial and emotional success. |
| Additional Information |
| BISAC Categories: - Business & Economics | Entrepreneurship - Business & Economics | Marketing - Multilevel - Self-help | Personal Growth - Success |
| Dewey: 658.421 |
| Series: Guerrilla Marketing |
| Physical Information: 0.71" H x 5.58" W x 8.68" (0.66 lbs) 246 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success. |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. |
