The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives Contributor(s): Cicchinelli, Chris (Author) |
|
ISBN: 1642937134 ISBN-13: 9781642937138 Publisher: Post Hill Press OUR PRICE: $22.50 Product Type: Hardcover - Other Formats Published: April 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Multilevel - Biography & Autobiography | Personal Memoirs - Business & Economics | Sales & Selling - General |
Physical Information: 1" H x 6" W x 9.1" (1.05 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: USA Today and Wall Street Journal bestseller! How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire. In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left. Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic. In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves. |