| The Enlightened Savage: Using Primal Instincts for Personal & Business Success Contributor(s): Hernandez, Anthony (Author), Levinson, Jay Conrad (Introduction by) |
|
 |
ISBN: 1933596368 ISBN-13: 9781933596365 Publisher: Morgan James Publishing OUR PRICE: $16.16 Product Type: Paperback - Other Formats Published: April 2006 Annotation: Combining anthropology, business, psychology, religion, and common sense, this guide helps readers learn to trust their instincts--their heart, not their head--and use their instincts to the best advantage. |
| Additional Information |
| BISAC Categories: - Business & Economics | Motivational - Self-help | Personal Growth - Success |
| Dewey: 650.1 |
| Physical Information: 0.64" H x 7.04" W x 10.06" (1.09 lbs) 284 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Enlightened Savage is a remarkable book that combines anthropology, business, psychology, religion and common sense. This blend of disciplines helps readers learn to trust their instincts or better yet, use their instincts to best advantage. In the world of business, instincts have taken a back seat to logic, which is a shame because instincts are almost always more trustworthy than logic. When President George W. Bush was appointing his cabinet he invited one man, a Democrat, to join his Republican administration. This man, Former Secretary of Defense William Cohen, wasn't sure whether or not to accept the invitation. So he turned for counsel to his five-year old son, asking, ""What's more important, your heart or your mind?"" His son immediately answered, ""Your heart."" Cohen then asked, ""Why do you say that?"" His son without hesitation explained, ""Because your heart is never wrong."" Author Anthony Hernandez makes the same case in this extraordinary book. He shows us exactly why we ought to trust our hearts, our instincts, and our primal parts. You may have never thought of yourself as a diseased monkey, but you will understand why Hernandez might view you in this way. With that understanding come other understandings gained by The Enlightened Savage, insights that many readers will find to be crucial in their quest for a happy, balanced and successful life. |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.Hernandez, Anthony: - Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics. |
