Marketing Fundamentals 98/99 Contributor(s): Lancaster, Geoffrey (Author), Withey, Frank (Author), Chartered Institute of Marketing (Author) |
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ISBN: 0750640340 ISBN-13: 9780750640343 Publisher: Butterworth-Heinemann OUR PRICE: $34.65 Product Type: Paperback Published: April 1999 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Business & Economics | Sales & Selling - General |
Dewey: 658.800 |
LCCN: 99220448 |
Series: CIM Student Workbook Series |
Physical Information: 219 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt * Essential Reading in the CIM Recommended Reading list |