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Marketing Fundamentals 98/99
Contributor(s): Lancaster, Geoffrey (Author), Withey, Frank (Author), Chartered Institute of Marketing (Author)
ISBN: 0750640340     ISBN-13: 9780750640343
Publisher: Butterworth-Heinemann
OUR PRICE:   $34.65  
Product Type: Paperback
Published: April 1999
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Advertising & Promotion
- Business & Economics | Sales & Selling - General
Dewey: 658.800
LCCN: 99220448
Series: CIM Student Workbook Series
Physical Information: 219 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.

Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt *
Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
Quotes from users of the first editions include: 'Excellent layout - an interesting book to study', 'Clear, concise information - easy to read and understand'

Essential Reading in the CIM Recommended Reading list